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Timex’s New Affordable Automatic GMT Takes Aim At Iconic Rolex Styling

For a lot of us, the Rolex GMT Master sits somewhere between realistic goal and permanent daydream. I’ve wanted one for years. Pepsi, Coke, whatever the bezel color, the GMT Master is one of the most archetypal sports watches ever made, and the prices remind you of that every time you look. I even owned a Tudor Black Bay GMT that, for reasons you may know, didn’t stick. So when Timex dropped a GMT in the Waterbury Heritage line with obvious Rolex-inspired design cues and a mechanical movement, it got my attention faster than most Timex announcements do.

Alpina’s New Startimer Pilot Automatic Leans Further Into Its Military Watch Roots

Alpina has been a longtime favorite around here, so any update to the Startimer Pilot tends to get our attention. The brand just announced a refreshed version of the watch that originally launched in 2011, and the changes go deeper than a typical mid-life refresh. Sizing has been reduced, the dial has been reworked, and the case profile has been cleaned up in ways that should make the watch easier to live with day to day. At first glance, this looks like one of those updates the line was probably overdue for.

One of the Best Affordable Military Watches Just Got a Serious Upgrade

While the rest of the watch world has its eyes glued to Watches & Wonders 2026, Marathon dropped something pretty dang cool. The brand has announced two new versions of its beloved Pilot’s Navigator, the NAV and NAV-D, and while they look familiar on the surface, the real story here is underneath. Marathon is introducing a proprietary case material it’s calling CeraShell, and it marks the first major construction change for the non-steel Navigator in roughly three decades.

Oris Built A 35mm Reissue That Actually Earns Its Heritage

Something has been pulling me toward simple, smaller, white dial watches on leather lately. I can’t fully explain it, but when I saw the new Oris Star Edition announced for Watches and Wonders 2026, it felt like someone had been reading my mind. Oris isn’t a brand I’d accuse of leaning on reissues as a crutch. Even with the annual Hรถlstein Editions and the occasional heritage callback, the brand tends to push forward. So when Oris does reach into its archives, you can usually trust that the model it’s pulling out actually means something.

Tudor Releases The New Black Bay 54 With A Blue Dial

When Tudor introduced the Black Bay 54 back in 2023, it felt like the brand was doing what it does best: taking a risk that Rolex probably never would. A 37mm dive watch in a modern lineup of larger cases was a bold move, and one that paid off quickly. The watch became one of the harder pieces to get your hands on at a Tudor AD. Now, Tudor is following a familiar playbook at Watches & Wonders 2026. Much like what we saw with the Black Bay 58, the Black Bay 54 is getting its true blue colorway, and it arrives in what the brand is calling “Tudor Blue.”

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