Timex has spent the last couple of years working its way through some very familiar corners of watch design. Weโ€™ve seen a Seamaster-style diver, a tricolor chronograph borrowing the Zenith El Primero layout, and enough Rolex-adjacent divers to establish a pretty clear pattern. Most of these releases have landed somewhere…

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The Seiko 145th Anniversary Goes Full Purple, From Budget Diver to GPS Astron

Seiko’s 145th year has played out like a slow reveal, one new release at a time. Back in February, the brand leaned on gold to stand in for its past. In May, it reached for the Seiko Blue it settled on in the 1960s to represent the present. Now comes the third act, a run of six limited editions built around a single traditional dye and pitched, a little grandly, as the brand’s future. The shade tying them together is Edo Purple.

The Cartier Tank Look Comes to an Affordable Timex in Steel and Blue

A buddy of mine texted me a photo recently of his grandfather’s old Timex. It’s one of those hefty rectangular dress pieces from decades back, the kind that sat in a drawer for years until he dug it out, dropped in a fresh battery, and watched it start ticking again like nothing had happened. He kept calling it the “Tank,” and I understood the instinct. That shape has a way of outliving trends. So the timing felt almost too convenient when Timex announced a steel version of the 1976 Lexington Reissue Inspired.

The Timex Retroware Digital Is Retro-Future Fun for $149

Sometimes you just need a cheap watch to cleanse the palate. After a stretch of browsing releases with prices that ask for a second glance and a deep breath, there’s real comfort in honest, and plain fun. Timex has played that role for us at TBWS for years, and it usually shows up right when the luxury talk starts to wear thin. So the timing here feels about right. For $149, the brand is leaning into the goofy charm of old digital sport watches with the new Timex Retroware Digital.

The Best Affordable Field Watch Under $50? Militado vs. Rdunae Hands-On

So, I have a field watch problem now. It really took hold after I picked up my Hamilton Khaki Field Mechanical 250 earlier this year. At around $725, it isn’t an inexpensive watch, but after spending time with it, I understood where that money goes. The proportions feel right, the design stays faithful to its military roots, and it’s the kind of watch that rewards long-term ownership rather than just first impressions.

Seiko and Honda’s Motocompo Automatic Lands as an 8,000-Piece Limited Edition

Most watch collaborations borrow a logo and call it a day. Every so often, one actually borrows an idea. Honda spent the early 1980s trying to shrink personal transport into something that could ride in a car trunk, and Seiko has now built a watch around that same small-is-the-point thinking. The case stays compact on purpose, sized to echo the machine printed on the dial. That machine is the Motocompo, and the watch is the new Seiko 5 Sports HDB010.

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