If you've been paying attention to Serica over the past few years, you already know the French independent has built one of the more compelling field watch collections in the space. No fuss, no lifestyle marketing, just purposeful tool watches with good finishing and sensible pricing. Now, the brand is…

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The 5 Best Citizen Watch Releases of 2026 So Far

Citizen has spent the last few years occupying a strange position in the enthusiast world. On one hand, the brand continues producing some of the most practical watches anywhere in the industry. On the other hand, I’ve mentioned that Citizen has often struggled to generate the kind of emotional enthusiasm that follows brands like Seiko, especially among collectors chasing heritage narratives or mechanical prestige. Lately, I think that balance seems to be shifting a bit. Across several recent releases, Citizen looks more willing to experiment with materials, color, and enthusiast-oriented design language without abandoning the practicality that made the brand relevant in the first place. Here are five recent Citizen releases that caught our attention.

The Citizen Tsuno Chrono Tube Screamer Is an Affordable Watch for Guitar Nerds (If You Can Get One)

Dude โ€ฆ I want this so bad. I don’t think anyone had “guitar pedal watch” on their 2026 bingo card. And yet, here we are. Ibanez and Citizen have apparently teamed up for the Citizen Tsuno Chrono Custom Tube Screamer, a limited edition quartz chronograph inspired by one of the most important overdrive pedals ever made. It’s a deeply specific collaboration, and one that I can’t stop thinking about.

Synchron’s New Titanium Dive Watch Weighs Just 50 Grams

I’m not going to pretend I don’t have a soft spot for what Synchron does. Earlier this year I covered the Ti300M SEALAB Limited Edition and walked away super tempted. I also used to own a Synchron Poseidon Ice Diver, one of those watches I still think about from time to time. So when a sunshine yellow titanium diver from the same family lands in the inbox, the timing feels almost rude.

Tudor Pelagos FXD Review: A Modern Military Dive Watch That Earns the Hype

I first wrote about the Tudor Pelagos FXD back when it was announced in 2021, and I remember thinking Tudor had accidentally made one of the most convincing modern military watches on the market. At …

Riots, Store Closures, and Pepper Spray: The Swatch Royal Pop Had a Rough First Day

We’ve seen this before. In 2022, Swatch partnered with Omega on the MoonSwatch and launched it exclusively through boutiques with limited stock. The result was global chaos, long lines, injuries, and an eventual pivot to wider availability. Four years later, Swatch did the exact same thing with the Audemars Piguet Royal Pop Collection, and somehow the fallout was even worse. People were pepper-sprayed at a mall on Long Island. Doors were broken down in King of Prussia, Pennsylvania. Stores across the UK never opened. And in India, launch events were formally cancelled after crowds were described in terms I’d rather not repeat. This is bad.

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