Recently, Timex joined forces with The James Brand to release what many consider a game-changer in the world of affordable GMTs: a titanium-cased automatic GMT that married the utility-focused aesthetic of The James Brand with Timex’s watchmaking expertise.
The result? A stylish yet rugged timepiece that flew off the shelves at $750, thanks to its “true” GMT Miyota 9075 movement and sleek design. Today, fans who missed the first wave have another chance, as the collaboration is back—this time with a vibrant new personality.
Dubbed the “Emerald Edition,” the latest iteration retains the same technical specs as its predecessor but adds a striking bluish-green dial and bezel inspired by the lush landscapes of Nova Scotia, Canada. The new colorway offers a bold yet tasteful look, enhancing the watch’s adventurous spirit while maintaining its legibility with crisp white accents on the hands and markers.
Titanium Toughness Meets Refined Design
Like the original, the “Emerald Edition” features a lightweight 41mm barrel-shaped titanium case, complete with a 24-hour rotating bezel for tracking multiple time zones. The sapphire crystal, AR coating, and robust 200-meter water resistance make this watch as practical as it is stylish. On the reverse, the sapphire display caseback proudly bears The James Brand logo, while the watch is paired with both a quick-release titanium bracelet and an additional resin strap for versatility.
A Limited Gem
Priced again at $749, this limited-edition run of 750 pieces ensures exclusivity. Given the rapid sellout of the original release, fans eager to add this emerald-hued marvel to their collections are advised to act quickly. The “Emerald Edition” is now available directly through Timex.com and TheJamesBrand.com.
Co-Founder & Senior Editor
Michael Peñate is an American writer, photographer, and podcaster based in Seattle, Washington. His work typically focuses on the passage of time and the tools we use to connect with that very journey. From aviation to music and travel, his interests span a multitude of disciplines that often intersect with the world of watches – and the obsessive culture behind collecting them.