Tiger Concept Watch Review: Here’s What You’re Really Buying

By: Kaz Mirza

Tiger Concept watches has intrigued me for a while. They are a Hong Kong based operation that offers incredibly affordable versions of very expensive Rolex and Tudor pieces. They create homages that honestly can be called copy watches to a certain extent. One can argue that there are slight differences in their designs compared to the original source of inspiration, but at the end of the day it’s a watch that’s designed to look like another watch.

There’s a very strong following of watch folks who support the brand and what they do. You can find forum posts full of Tiger Concept watches and happy customers. The debate of whether or not homage or copy watches are appropriate isn’t what I wanted to focus on in this watch review.

I wanted to know if the Tiger Concept watch quality was up to snuff. Most of their pieces are around the $100 – $200 range. I don’t have a lot of money to spend on watches so anything that I actually put money towards needs to give me as much value as possible for what I spend. That’s something I know I’m not alone on. That’s why I decided to take one for the team and buy a Tiger Concept watch strictly for the purpose of determining if the quality was there and if you’re getting your money’s worth.

I ended up purchasing the Tiger Concept watch version of the modern Tudor Black Bay 36mm with a blue dial. Shortly after I purchased the watch Tiger Concept removed it from the site (not sure why).

Case Construction Quality

After reading all the forum posts and hearing so many positive stories, I admit my expectations were high. Despite the bad, lackluster packaging I was still expecting to see something beautiful when I unwrapped all that packing material. And I wasn’t disappointed.

On first look the Tiger Concept watch was quite the looker – everything seemed to shine right; all the elements were in the right place. Wow – I thought – not bad! But once I was able to really inspect the watch and get a good feeling for the case construction. The metaphorical (and literal, I suppose) cracks began to show.

The first thing that struck me as odd was that I could see a gap between the caseback and the actual case. I thought maybe it was just the result of the design, but it soon became apparent that wasn’t the case. The caseback wasn’t sealed properly at all. The gap I was seeing was the result of the caseback not being screwed down properly. It moved from the use of only my fingers. With my thumb and index I was able to open it with ease.

For me that’s a huge red flag – that’s something you’re supposed to catch in QC. If something as basic as a watch caseback isn’t screwed down properly, what else was possibly overlooked?

It was during my time exploring this caseback issue that I started to notice quality issue with the lugs. The tips of the Tiger Concept watch case are rough to the touch in some parts and pretty sharp in others. When your finger first catches it you get the sense this product was rushed with little care. I understand that at $139 (not including shipping) I’m not getting an actual Tudor quality piece, just a facsimile. But at the same time there are basic Horology 101 QC practices that are expected to be followed – and at least minimally proper case finishing is one of them.

Many of the surface elements that are visually front and center are finished well. By finished well I mean that in photos (and when quickly glanced at on wrist) the watch will look pretty good. The coin-edge detailing on the caseback is a feature that I really enjoy and the fixed bezel’s high polish makes the Tiger Concept watch look high end. But the overall quality of feeling when you have the case in your hands is a bit sloppy. It has that “hollow” feeling you can get sometimes in low quality timepieces. I’m not sure if it’s related to the quality of metal used, but I have $70 watches (homages and original designs) that have watch cases which feel twice as high quality as the Tiger Concept watch.

Tiger Concept Watch Water Resistance?

I want to address water resistance in it’s own section since there is a lot of discussion around this. My Tiger Concept watch says it’s rated for 200m – it’s not; that’s a lie. Don’t trust that water resistance rating. The dial only says 200m because the original Tudor this watch is based off of has it. In fact, Tiger Concept clears up the debate around water resistance directly on their site, stating:

“This watch is design for 5 ATM.
We do not warranty for water damage.
Watch is water resistant only, not recommended for swimming or diving.
Wording on all watch dial is for decoration purpose only.”
-From: http://www.tiger-concept.com/10160P-watch.html

I know there are stories out there of people swimming with these watches and being fine. But keep in mind how my caseback wasn’t screwed down properly. If I didn’t catch that and got caught in the rain or took a quick swim with that watch on, it’d fill with water and drown the movement. Then I’d instantly be out $139.

How’s The Dial?

The Tiger Concept dial seems pretty solid in terms of the quality. That’s not too surprising since it’s the dial variances and styles that often attracts folks. They even sell the dials and hands for separate use. The quality of the text is clean – doesn’t look too rough or anything. The markers also have that great bright presence which lends itself to strong legibility. Plus the parts that are high polish really catch the light well and make the dial look great at certain angles.

The hands and applied markers are white because of the lume. I’m honestly not sure what lume my Tiger Concept watch is using because the website doesn’t specify. However, it seems to hold a charge quite well and shines brightly, so I’m assuming the actual material or powder mixture isn’t too bad.

However, the lume is applied poorly. You can’t tell in daylight or low-light lume situations, but in very dark room the Tiger Concept watch’s poorly applied lume shows itself. Check out the photos below.

The first photo is of my Tiger Concept watch. Note how splotchy the luminescence is on the markers. Compare that to the lume on my Invicta Pro Diver in the second photo. Now while the Tiger Concept clearly has more lume, the Invicta’s lume application is finished with a greater attention to detail and level of care. Generously using lume that’s very powerful means nothing if it isn’t applied well.

Bracelet Anygood?

I know I wasn’t going to be blown away by the bracelet by any means, but I still wasn’t prepared for how bad of an experience I was going to have with the Tiger Concept bracelet.

First issue is that the finishing between the endlink and the rest of the bracelet is poor. Sometimes the two links will get stuck at a right angle and I’ll have to apply force to get them moving again. I think this is mainly due to the piece of metal that connects the bracelet and the endlink.

It’s very thin piece of material and it looks like it was bent by hand without a degree of measurement – looks like it was eyeballed at best.

The second issue is that even though the individual links themselves look great on first glance, when I tried to size the bracelet I ended up opening a can of worms.

The Tiger Concept watch bracelet has screw links, which I was thought was great because that usually means it’s much easier to size than traditional pin links. I was dead wrong. Even though the links have screws, the screw cap portion of the link is very shallow, which means it’s near-impossible to securely get a flat-head screwdriver in there.

After working at it longer than necessary, the screw links finally came out. This revealed another odd issue I’ve never encountered. The sides of the links have what look like little plates on them. I’ve seen these before on other bracelets and I think they add a great bit of visual interest (instead of just a plain old, solid surface link). But when sizing the bracelet for the Tiger Concept watch, this was the first time those plates were basically loose, displaying the poorly finished parts of the bracelet they were covering.

They weren’t loose on all the links – only on some. But it really broke the illusion of the bracelet’s high-quality-look when the link sides became loose. When I focused in and really inspected it, I noticed these plates had odd little machine or tool marks on their sides. It’s a whole mess of tiny gouges and scratches. Again, as a watch enthusiast on a budget, I expected more for $139.

Also very odd is that the solid endlinks don’t match each other. The finishing on them is extremely rough and lacks finesse. Trying to get them back on the case is quite difficult.

What Movement Does the Tiger Concept Watch Use?

So this is one of the cooler things about Tiger Concept watches and why I think many watch folks on a budget find themselves on the brand’s site. Depending on the model you’re looking at, Tiger Concept watches will offer you the choice of either a Miyota movement or a DG caliber.

Miyota is a brand creating incredibly reliable and affordable (compared to Swiss ETA) movements owned and operated by Citizen watches based in Japen. DG movements are made by Guagnzhou Five Goats Watch Company (often under the name Guangzhou Dixmont) based out of China. The Miyota offers a premium priced option while the DG is the more economic choice.

My particular Tiger Concept watch was offered with either a DG 2813 or a Miyota 8215. I opted for the DG because I wanted the full Tiger Concept watch experience (and I wanted to save a few bucks). The Miyota movement would put the entire purchase order at $189 USD while the DG put it at $139 USD.

The movement actually looks quite good and I haven’t had any issues with its operation. It’s not decorated or anything but the parts look clean and fit and finish seems good. I’m happy to say that so far the DG 2813 hasn’t given me any trouble. The only thing that people may have an opinion on is that the automatic rotor in the watch is quite loud. You’ll hear it rolling around when your wrist moves.

Closing Thoughts on Tiger Concept

I regret buying this watch. It’s proof that classic designs and favorable features (like solid endlinks, screw links, strong lume, polished markers, ect) don’t make a timepiece good. It’s the execution and level of care one puts into crafting and assembling a watch that makes all the difference. High quality practices and materials are meaningless if they aren’t used well. And my experience has shown me that Tiger Concept isn’t practicing the appropriate level of care that you deserve for your hard earned dollars.

But more personally what I’ve also realized now in buying this watch is that I’ve done more then just waste $139 USD.

One of the main reasons I bought a Tiger Concept is probably the same reason many of you may be considering one: you want a cheap way to see what the authentic version of a watch you’re lusting after feels like on the wrist. For me I obviously wanted to see how the Black Bay 36mm felt. I wanted to know if this was something worth trying to save up for down the road (waaaay down the road).

However, the sheer lack of quality expressed in the Tiger Concept watch I purchased has made it impossible for me to determine how the actual BB36 will wear. You can’t get an accurate representation of what a watch will feel like on your wrist from a lesser-quality facsimile. This is actually a huge danger that I’ve encountered for the first time with a watch like this.

So now I’m not only out $139 USD (which is a ton of money to me), but I’m also no closer to understanding how the BB36 wears on my wrist and I’m stuck with a bad quality watch that I refuse to pass on or sell to anyone else.

If you’re looking to experience a watch that’s too expensive to buy outright and you want to try it on before you try and save up for it, I don’t know what to tell you; but I can assure you that a Tiger Concept watch is not the answer. If you’re considering Tiger concept because you had $150 and wanted a fun watch to try, definitely steer clear of this brand. I can promise you there are better places to spend your $150.

If anyone has any questions or comments please let me know below. I still have the Tiger Concept watch, so if there are any specific questions you had that I didn’t address in my review here please let me know.

30 thoughts on “Tiger Concept Watch Review: Here’s What You’re Really Buying”

  1. very interesting review Kaz, Love to hear that experience. with that money i would be better off with a sky007 but had to find someone to test it and give its feedback .

      • I think skx013 would be more size appropriate. The thing is I love the classic watch designs and wanted to pull the trigger on these watches so many times. But then I keep searching for reviews and coming here and deciding not to. Even though the write up critiques the watch a lot, the pictures still make we want to buy it. Alas I have to go by the opinion – far too many times I have been seduced into buying a watch and later regretted as it just didn’t live up to the gloss and sheen of a well executed camera shot.

        I wish there was slightly up market versions of these, the choice is either a $139 tiger concept or a $2850 tudor black bay 38.

        Come on there needs to be a middle ground here

    • For the money there are certainly much better pieces to buy – the SKX is one of them for sure. I was happy to spend time with this watch though since I could share the experience with our readers and give people insight into the quality of the Tiger Concept watch.

      • Thank goodness I read your review. I was just about to purchase the Tiger Watch.
        If you’re goal was indeed just to save someone some money, you have succeeded.
        I,m going to buy the Swiss Alpine Military by Grovana Men’s Watch Chrono 10 ATM Blue 7047.9135SAM.

  2. Wow, that is really disappointing. I figure that the better quality provided by Seiko, Invicta and other large brands is a matter of the economy of scale. The profit margin on the Tiger Concept is also probably quite high. Thanks for the review.

    • Yea it’s most def a volume factor with the bigger brands since they can just put more people-power and resources to making sure basic QC is done to the watches. I’m glad I took the plunge and tried the Tiger Concept though – allows me to share the experience with everyone.

  3. If it makes you feel any better you probably stopped a few people from wasting their money. I was tempted when I saw the pics you posted earlier.

  4. Great review. Really appreciate the honesty.

    Owning a Black Bay, I was surprised to see how similar the bracelet, ahem, looks, to the Tudor rivet style bracelet. I was also surprised to see the relative quality of the dial, except for the dimple effect around the date window.

    I completely understand your hesitance to sell/pass on the watch. Maybe an Instagram live destruction with donations to the TBWS to recoup your cost?

    • Hahaha I contemplated some sort of “horological public execution” livestream – but that may not be in the best taste. I’m not sure – I may just mess around with the movement and case for modding or something.

      • Nice write-up, even if disappointing. I’ve read enough “good” forum comments for this brand that I was hoping for more (i.e. adequate). I almost wonder if this specific one was a lemon, but not enough to toss money at it. Glad you aren’t sugar coating it.

        Thanks for taking on canary duty in the horological coal mine.

        Maybe this could be a candidate for a “TBWS Community Curbstomp” where listener after listener beats the hell out of (posting pictures) until it is no more. I was being sarcastic when I started writing that but it actually sounds kind of fun.

  5. Its good to see a review that really shows the numerous flaws. Most of the Asian/Chinese watches I have reviewed have been surprisingly well finished and qc’d.

    • Yea the Tiger Concept watch here for me was an anomaly in terms of QC – I’ve handled pieces from other Asian based brands and have never had issues like this. Ultimately I wanted to put this review up to help people save their cash and put it towards something else that’ll get them more for their buck. There are better options out there.

  6. I had a very similar experience years ago with a couple of Alpha watches. Though they’re extremely popular and may be better than they used to be.

  7. I had the comment before on how I’ve strapped my Invicta ProDiver to my ski patrol vest for three years running and it still works fine. Methinks that would NOT be the case with this one, and it’s $70 more expensive!
    Outside of the largest brands, this is a price point where you’re not going to get much quality. If you’re willing to spend $500-$700 you can get some nice pieces from Timefactors, Helson, etc. but at this price point, Seiko, Invicta, Fossil, Timex, Armitron, Casio, etc. – those types of brands are where you should spend the money.

  8. Hello, thanks for sharing your review!

    I agree with your toughts about the overall quality of the product, but to me its all about the design!

    And thats tudor black bay 36 homage with DATE its just perfect (in design)… You can’t find this thing even with the Tudor, that produce only without the date.

    That said.. let me ask more details about this watch, if you still have it.

    Could you confirm the case measure? 36mm, right? What about the lug to lug, lug width and thickness?

    Thanks a lot!

  9. I have four TC watches and have been pleased with all of them (including your review piece). Reliable movement, good design, nice bracelet (I may have purchased an upgrade) and after nearly five years, wear them all the time. I own two SKX’s and quite frankly, prefer my Tiger Concept watches to both. I find the build quality to be ridiculously good for under $150. If you were expecting more, you’re a sucker.

  10. I bought one,of their vintage submariner homages with the Miyota high beat movement. It’s been really good. I only bought the watch head though so I can’t comment on the strap. At the time the pound was stronger so it was a lot cheaper than now.

  11. Really like your photos of the watch! I have an earlier version no date window. For sure this watch and others that I own are a love one day and then one day love another. So much is said about what to expect from a watch. The look and quality in a Tudor are cost prohibitive for most of us. The look and quality of a Tiger is within reach. My experience with the 1016 is that it keeps good time within 10 seconds a day. The watch band fell apart and rattled and guess what? I fixed the missing screw and link with a piece of wire, much like a vintage Rolex band from the sixties I saw posted online for $16,000 dollars. I would love to have this watch if you have changed your mind about selling. No kidding, once I realized how much a pleasure my watches are to me I find I have to let go sometimes to enjoy each one.

  12. I’m waiting for my 5th TC. I’ve never had a single problem with any of them. I’ve never bought one of The straps though as it’s pretty well established that they aren’t very good.
    I’d be interested to know if Kaz reached out to them regarding the QC problem. I’d like to hear their take on it. It’s a pretty scathing review from an influential reviewer. It’s reassuring that he can assure us that there are better places to spend $150 because he happened to get a misaligned case back.

    • Update on the watch I received.
      I ordered a pretty customized version of a Mas and it came with the wrong dial. I realized I had worded the order poorly and the confusion was probably my fault. TC sent the replacement dial out to me free of charge after offering to exchange the watch. Great watch with the DG movement. I’ve worn it everyday for almost two years. Just ordered my 6th TC tonight as gift for my brother.

  13. I guess I should count myself lucky. I sent two emails to TC and never received a response. I was curious so I searched about the company and found your article. Glad I found your review and glad TC never responded. Saved me some money.

  14. I own the Submariner 5508 and the Explorer 1016 homages. Paid about $250 for each with the Miyota 8215. I think they are both excellent watches for the money. I didn’t have any of the issues mentioned here. I find them very faithful to the originals and good homages of these classic models aren’t found too often on the market. When they are, they are usually higher priced and have design differences. I’d actually rate the quality and finishing on par with some of the best Rolex replicas I’ve seen. Huge selection of different dial and hand combinations! Not too many bracelet or strap options though. Compared to the hyped Smiths Everest, the Tiger Explorer 1016 is about half the money and has much more authentic styling. And that’s if you can even find the Everest in stock! Their website has been down for quite a while now….

  15. I have the Tiger Tudor homage, Vintage Lume 55130 with the Miyota 8215 paid $190. I agree with the comment above. Quality extremely good and faithful to the classic original. Good selection of cases and dials, and the movement is keeping excellent time!

  16. Hi Kaz,
    I was Googling information about Tiger Concepts watches water resistance and came across your article. After, reading your article I was really concerned, because I was waiting for delivery of Tiger’s 1655 that I bought a month ago.
    I got the watch yesterday and I have to say, happily, my experience has been just the opposite.

    1)So far, the only complaint is I’m unable to size the bracelet myself.
    2)This watch with the top hat crystal, cyclops magnification that that is 2 to 2.5 times magnification. This more than exceeds the magnification of every other homage watch including Steinhart.
    3)The only question is can I swim in it, as it has 5 atm. I plan on having that verified and see if this can be a true travel watch as there is always a pool nearby. I also bought Chronotacs version of this watch and swam in it and killed it on my first attempt in the Dominican Republic and think it was the extreme temperature. Going from warm water to extreme heat as water did not enter the case, but the crystal fogged up with steam.
    4)I like the Steinhart cyclops version of this watch and will buy that because it will clearly be a durable diver travel. Maybe not in terms of build, but in terms of design, Tiger blows the doors off any homage out there save the Incipio 9, which is more than likely not water resistant.
    5)My first impressions, I’m over the moon. This watch ticks all the boxes and did not have to pay $20,000 plus to do it.
    6)When I size the bracelet, I will also look into upgrading the movement and pregare for that.
    7)I will definitely buy again, Tiger exceeded my expectations


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