In an online, live press conference lasting less than 30 minutes, Sinn was able to roll out their 2020 novelties including two new watch families in addition to new variants for the iconic 556 line. With superb timing, all new models simultaneously appeared on the website of Sinn’s U.S. distributor, Watchbuys, for immediate purchase.
Sinn has built their reputation on well-crafted tool watches and these new models demonstrate a willingness to react to customer demand. In that regard, Sinn has hit a home run for fans who have been begging for a U-series dive watch in the 40-41mm range. The new U50 series is the absolute standout of the 2020 models and Sinn has thrown every bit of their case technology into the mix.
All U50 cases are made from submarine steel, which is very corrosion resistant and cannot become magnetized. Some U50 models offer the fully hardened steel of Sinn’s Tegimenting process. This process goes way beyond the anti-scratch coating offered by some watchmakers and is available on the case, bracelet and dive bezel.
• 11.2mm thick
• 500 Meter Water Resistance
• Sapphire crystal with double sided AR coating
• Selita SW300-1 Autimatic
• Uni-direction, tegimented submarine steel bezel
• $2,180 – 2,940 USD
There are even all black, PVD coated versions as well as red, white and black rubber strap options. For a 500 meter dive watch, these cases are surprisingly thin at 11.2mm. They all share the same Sellita SW300-1 automatic movement.
Sinn also introduced a new series of dress watches under reference 1739. These are a bit of a departure from the tool motif and offer a more classic look with sleek cases, hand-applied indices, polished surfaces and no second hand.
Even in a dress watch whose tag line is “Perfect elegance”, Sinn’s tool watch pedigree is present and it’s not just the 100 meter water resistance. If I’m not mistaken, the tips of the stick hands on the 1739 St I S and 1739 St I 4N are tapered to resemble the blades of a flat head screwdriver. I’m not sure if that was Sinn’s motive but it’s almost playful.
• 9.1 mm thick
• 20mm lug width
• 100 Meter Water Resistance
• exhibition casebac with sapphire crystal
• Selita SW300-1 Automatic
• $1980 USD
The last item introduced by Sinn gives buyers of the sporty 556 series the added option of a red second hand. It’s a minor change but, according to Sinn, is something that has been requested by customers.
Over time, the Sinn collection has become quite extensive and it will be interesting to see how consumer demand unfolds for their newest dress watches. On the other hand, I don’t need a crystal ball to know that the U50 series is going to be very popular.
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Mark retired in 2018 after 37 years in the financial services industry. He “Discovered” watches in 2015 after seeing a photo of a Steinhart OVM1 in a car forum. Ever since then he’s filled two watch boxes (and is trying to decide between buying a third one or thinning the herd). His additional pastimes include hiking, working on cars, exploring and photographing abandoned military bases.