Horological Neckbeardery

Watch articles and guides you won’t read anywhere else.

Fortis… Tool Watches in Black Turtlenecks: Artist and Watch Collaborations – Part 2

Fortis is a funny brand. Following their bankruptcy in 2017, signficant attempts have been made to undergo a facelift both in aesthetics and reputation–efforts spearheaded by dual Owner/CEO Jupp Phillip. He’s got his work cut out for him. Despite being the first company to produce the automatic wristwatch, Fortis always seems to be the proverbial last player picked on recess dodgeball teams. It may be difficult to find a reason to fault them for why, but we’re not really surprised either.