G-Shock Rubik’s Cube GA-2100 Limited Edition

By: Michael Penate

Oh, weird watch brand collaborations. There’s definitely no shortage and for the most part you won’t see many of them brought up on the TBWS site. But every once in a while something comes along that just warms your heart, and that’s exactly how I feel about the new Casio G-Shock Rubik’s Cube GA-2100 Limited Edition. Set to be released this month on February 9th, the UK exclusive builds upon Casio’s popular, octagonal GA-2100 series and features an interchangeable bezel option and the classic, Rubik’s Cube puzzle pattern throughout the dial. While it’s a big departure from the pseudo-Royal Oak vibes that attracted many to the series, I think this might be a subtle hit for watch and cube collectors alike.

Yeah, you heard me right. Cube collectors. I’ve got a dirty little secret. I casually picked up speed cubing during the pandemic and I’ve had to be mindful about making sure the hobby doesn’t take hold of my collection-obsessed personality. I mean sheesh, I’m already three speed cubes deep so I’ve got to watch it and just make sure that I focus on learning new algorithms instead. That’s all to say that while the G-Shock Rubik’s Cube GA-2100 Limited Edition does appear to be a strange release occupying the fringes of watch collecting interests, it does intersect with a hobby that also ropes in a different set of collectors. You should see some of the insane puzzle collections on Reddit’s r/Cubers.

Casio G-Shock Rubik’s Cube GA-2100 Specs

  • Case Dimensions: 48.5 x 45.4 x 11.8 mm
  • Case Material: Shock-resistant carbon core guard technology
  • Water Resistance: 200m
  • Movement: Quartz
  • Crystal: Mineral glass
  • Strap: Standard GA-2100 w/Rubik’s branding
  • Price: £139

Along with a standard online release, the Casio G-Shock Rubik’s Cube GA-2100 Limited Edition will also be available at G-Shock’s Carnaby Street store in London, where you can get a free G-Shock-branded Rubik’s cube if you purchase one in person. As with other models in the series, you can bet on an alarm function, auto-calendar, dual time & world time, countdown feature, a stopwatch, and more. Price for the Casio G-Shock Rubik’s Cube is set at £139 while supplies last.



1 thought on “G-Shock Rubik’s Cube GA-2100 Limited Edition”

  1. Asian sites are showing a mass market (but also limited?) release of this without the cube scheduled for February 25, 2022. I pre-ordered one from Japan and have also inquired about pre-ordering one at a localish G-Shock AD. (Best 3×3 time: 47s using a modified version of the 7-Step Solution.)


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