Oh, weird watch brand collaborations. There’s definitely no shortage and for the most part you won’t see many of them brought up on the TBWS site. But every once in a while something comes along that just warms your heart, and that’s exactly how I feel about the new Casio G-Shock Rubik’s Cube GA-2100 Limited Edition. Set to be released this month on February 9th, the UK exclusive builds upon Casio’s popular, octagonal GA-2100 series and features an interchangeable bezel option and the classic, Rubik’s Cube puzzle pattern throughout the dial. While it’s a big departure from the pseudo-Royal Oak vibes that attracted many to the series, I think this might be a subtle hit for watch and cube collectors alike.
Yeah, you heard me right. Cube collectors. I’ve got a dirty little secret. I casually picked up speed cubing during the pandemic and I’ve had to be mindful about making sure the hobby doesn’t take hold of my collection-obsessed personality. I mean sheesh, I’m already three speed cubes deep so I’ve got to watch it and just make sure that I focus on learning new algorithms instead. That’s all to say that while the G-Shock Rubik’s Cube GA-2100 Limited Edition does appear to be a strange release occupying the fringes of watch collecting interests, it does intersect with a hobby that also ropes in a different set of collectors. You should see some of the insane puzzle collections on Reddit’s r/Cubers.
Casio G-Shock Rubik’s Cube GA-2100 Specs
- Case Dimensions: 48.5 x 45.4 x 11.8 mm
- Case Material: Shock-resistant carbon core guard technology
- Water Resistance: 200m
- Movement: Quartz
- Crystal: Mineral glass
- Strap: Standard GA-2100 w/Rubik’s branding
- Price: £139
Along with a standard online release, the Casio G-Shock Rubik’s Cube GA-2100 Limited Edition will also be available at G-Shock’s Carnaby Street store in London, where you can get a free G-Shock-branded Rubik’s cube if you purchase one in person. As with other models in the series, you can bet on an alarm function, auto-calendar, dual time & world time, countdown feature, a stopwatch, and more. Price for the Casio G-Shock Rubik’s Cube is set at £139 while supplies last.
Michael Peñate is an American writer, photographer, and podcaster based in Seattle, Washington. His work typically focuses on the passage of time and the tools we use to connect with that very journey. From aviation to music and travel, his interests span a multitude of disciplines that often intersect with the world of watches – and the obsessive culture behind collecting them.