Editorial Policy
At Two Broke Watch Snobs, editorial integrity is non-negotiable. We create content for collectors not for brands, algorithms, or ad networks. Whether it’s a hands-on review, a brand spotlight, or a podcast segment, everything we publish reflects our honest opinions, real experiences, and genuine curiosity about watches.
We Don’t Sell Opinions
We do not publish paid reviews. We don’t guarantee coverage in exchange for free gear. And we don’t write positive content to maintain brand relationships.
If we’re talking about a watch, it’s because we have something real to say — and we don’t filter that through a PR lens.
When we work with sponsors or advertisers, those relationships are clearly disclosed. Sponsored content is labeled, separated from editorial, and never affects our tone or conclusions.
How We Get Watches To Review
We only write about watches we’ve handled in person — watches we’ve worn, tested, and lived with.
The pieces we review are either:
- Purchased with our own money
- Temporarily loaned by brands
- Provided as temporary review samples that circulate across publications
- Sent in by listeners or readers (in rare cases)
Review Standards
We evaluate watches the way real collectors do. Our reviews are based on how a watch wears, functions, and holds up under actual use.
We’ll comment on build quality, timekeeping, design, comfort, value, and quirks. We don’t assign scores, star ratings, or pretend there’s a universal standard for what makes a “good” watch.
If you’re looking for a sterile spec sheet comparison, this isn’t the place. If you want perspective from someone who’s actually worn the thing, you’re in the right spot.
Our Use of AI Tools
All content on TBWS is created, written, and reviewed by humans. We may use AI tools for light editorial tasks like grammar checks or organizing notes but never to write reviews, generate recommendations, or shape opinions.
If it sounds like a human said it, it’s because a human did.
Corrections and Fact Checking
If we get something wrong, we’ll fix it.
We update articles when factual errors are discovered and mark substantial edits when clarity, accuracy, or context demands it. We’d rather be right than be first.
We also fact-check product specifications, brand claims, and historical context before publishing. If something slips through, we correct it transparently.
The Bottom Line
We don’t owe any brand our loyalty. We owe it to our readers. We’re here to make watch content that’s useful, grounded, and fun.
If you ever have a question about how we cover something, ask us directly. We’re easy to reach via our Contact Page.