Citizen has expanded its sport-watch lineup with the introduction of the Endeavor Chrono, a new solar-powered chronograph positioned around durability, legibility, and low-maintenance ownership. Built around a 43mm stainless steel case and powered by the brand’s Eco-Drive technology, the model draws on nautical timing cues while staying firmly within Citizen’s established tool-watch framework.
The Endeavor Chrono is housed in a brushed stainless steel case with polished chamfers, balancing utilitarian finishing with a slightly more refined visual profile. A scalloped-edge 60-minute bezel with a black ceramic insert sits above a sapphire crystal, reinforcing the watch’s sporting intent and aligning with its sailing-inspired design language. Water resistance is rated to 100 meters, placing the watch in everyday sports-watch territory rather than dedicated dive use.
Citizen leans most heavily into the maritime theme on the dial. A wave-textured surface anchors the design, while a two-tone minute track divides the first 20 minutes into five-minute segments. Paired with the rotating bezel, this layout is clearly intended to support regatta-style timing, even if it will likely function as a general elapsed-time reference for most owners.
The chronograph display follows a familiar three-register configuration. A running seconds sub-dial is positioned at six o’clock, a 60-minute chronograph counter sits at nine, and a 24-hour indicator occupies the three o’clock position. A date window at 4:30 adds daily practicality without becoming a focal point of the layout. Applied hour markers and faceted hands are filled with luminous material, underscoring Citizen’s emphasis on legibility across lighting conditions.
At launch, the Endeavor Chrono is offered in two primary configurations. One features a black dial with yellow accent details, paired with a black rubber strap, presenting a more overtly sporty aesthetic. The second adopts a white panda-style dial with black sub-dials and a blue chronograph seconds hand, delivered on a stainless steel bracelet for a more traditional chronograph look. That’s the one I’d probably go with myself. A third variant, featuring a gold-tone case with a blue dial and matching bezel on a rubber strap, is expected to follow later and offers a more visually assertive take on the platform.
Powering all versions is Citizen’s Eco-Drive B620 movement. As with other Eco-Drive-equipped models, the appeal here lies in convenience and sustainability. The movement is powered by light from natural or artificial sources and eliminates the need for routine battery changes, reinforcing Citizen’s long-standing focus on low-intervention ownership rather than mechanical engagement. As an owner of several Eco-Drive movements myself, I have to say… it’s the kind of tech that leads you to wonder why you even mess with “mechanical” watches in the first place.
Pricing places the Endeavor Chrono squarely within Citizen’s accessible sports chronograph segment. The rubber-strap version is priced at $595, while the stainless steel bracelet variant comes in at $650. Both figures align with Citizen’s broader positioning in the market, emphasizing reliability and practicality over novelty or exclusivity.
Taken as a whole, the Endeavor Chrono represents a continuation rather than a departure for Citizen. It reinforces the brand’s approach to sports watches by combining recognizable design cues, functional chronograph layout, and solar-powered technology in a package aimed at everyday use. Rather than chasing emotional storytelling or retro nostalgia, Citizen appears focused here on delivering a straightforward, modern sports chronograph that fits comfortably within its existing catalog.
Co-Founder & Senior Editor
Michael Peñate is an American writer, photographer, and podcaster based in Seattle, Washington. His work typically focuses on the passage of time and the tools we use to connect with that very journey. From aviation to music and travel, his interests span a multitude of disciplines that often intersect with the world of watches – and the obsessive culture behind collecting them.
43mm? Booooooooooo.