Christopher Ward has unveiled the latest addition to its integrated sports watch lineup: the Twelve 660. Measuring just 6.6mm thick and 38mm in diameter, this new release takes the familiar Twelve silhouette and reimagines it with a minimalist, ultra-thin profile—without compromising the brand’s growing focus on refinement and wearability.
This is a brand that’s gotten comfortable taking risks, and lately, a few of those have paid off big time (looking at you, Bel Canto). With the Twelve 660, Christopher Ward is basically asking: how far can we stretch this design language—both literally and conceptually—before it loses what makes it ours? Turns out, pretty far. Because the Twelve still feels like a Twelve, just… shaved down, refined, and simplified.
The numbers are impressive on their own: 38mm wide, 43.3mm lug-to-lug, and a wild 6.6mm thick. But it’s the proportions that carry the weight here (ironically). The slightly wider bezel is doing a lot of work, anchoring the visual balance so the case doesn’t vanish on the wrist. A blend of brushing, polished bevels, and even a bit of sandblasting keep the surfaces from going dull, and it’s clear they took lessons from the C12 Loco—another sleeper hit with a surprisingly sophisticated finish for the price.
What usually ruins thin watches for me is the bracelet. You’ve got this pancake-flat case and then a clasp that looks like a car battery. But CW went full custom here, building a 2.9mm thick bracelet with a 4.2mm clasp that actually matches the vibe. Single-piece links, tight integration, and no clunky mechanics to ruin the flow. It’s one of the few bracelets in this category that doesn’t just match the case—it completes it.
On the dial side, things get even more restrained. Gone are the date and seconds hand, and for once, that omission doesn’t feel like cost-cutting. It feels intentional. The grain-textured dial sits under a clear lacquer that avoids the cheap gloss of over-treated surfaces. Brushed and polished indexes match the hands, and the result is this calm, quiet field that still manages to catch the light in just the right way.
There’s a touch of humor in the color names—BLK, WHT, GRN, BLU—which somehow fits the whole less-is-more theme. The all-black DLC version looks especially sharp, like a watch that’s trying to disappear while still flexing its finishing. I wouldn’t sleep on the steel models either. For daily wear, they probably hit a better balance.
Inside, Christopher Ward is working with the Sellita SW210-1—a familiar manual-wind movement that’s been dressed up with skeletonized bridges, rhodium plating, and a few polished touches that’ll show nicely through the caseback. No, it’s not some haute horlogerie revelation, but it’s clearly had some care put into it. 4Hz, 45-hour reserve, +/-20 seconds a day. Solid, honest specs, elevated just enough to feel special at this price point.
Price is $1660 for steel versions on the bracelet, with the black DLC topping out at $1790. That slides it right between the regular Twelve and the titanium COSC model—a sweet spot for folks who care more about feel and finish than raw functionality. I’ve got my eye on the GRN, but that BLK is definitely whispering in the background.
Co-Founder & Senior Editor
Michael Peñate is an American writer, photographer, and podcaster based in Seattle, Washington. His work typically focuses on the passage of time and the tools we use to connect with that very journey. From aviation to music and travel, his interests span a multitude of disciplines that often intersect with the world of watches – and the obsessive culture behind collecting them.