Braun Reissues Two Bauhaus Classics: The AW 10 & AW 50
By: Michael Penate
Ok, this is one I totally missed during the Baselworld storm. A reissued set of 33.5mm watches dripping with Bauhaus vibe and pioneered by the original designer of a brand primarily known for manufacturing assorted appliances? Yes please! For Fall 2017, Braun will be re-releasing two classics, the AW 10 and AW 50 with their original designer, Dietrich Lubs at the helm. The result? Two cool little watches that’ll probably keep me up all night as I comb through Google image searches filled with these often overlooked designs.
Both the AW 10 and AW 50 will be available in August 2017 for a mere $290. While that might be the most attractive point for the reissues, I find it impressive that they’ve chosen to stay true to the original design. I probably talk way too much about this on the podcast, but if I see a brand attempting to release a reissue, I want to see them do it right and that includes the case size.
It’s also worth noting that Dietrich Lubs worked as one of Braun’s head designers through the brand’s golden age of radios, travel clocks, and record players. If you’ve ever used one of their iconic AB 20 travel clocks, then you can see exactly where these two watch designs stem from. Ultimately, they adhere to a cool Bauhaus aesthetic and at this price, they’ll be a great choice for budget-conscious buyers that are curious about the look and history.
It’s true that 33.5mm is a bit on the small side. I get it. But I’d still be willing to try one out and the lugs seem large enough that they’d result in a well-proportioned look. Other features include a slim case profile, Swiss-made quartz movement, sweet Helvetica numerals on the A 10, and plain black leather straps. So what does the #watchfam think? Too small? Too plain? All I can say is that this is definitely an under-the-radar release I’ll be keeping my eyes on. For more information visit braun-clocks.com.
Co-Founder & Senior Editor
Michael Peñate is an American writer, photographer, and podcaster based in Seattle, Washington. His work typically focuses on the passage of time and the tools we use to connect with that very journey. From aviation to music and travel, his interests span a multitude of disciplines that often intersect with the world of watches – and the obsessive culture behind collecting them.
They’re too small for me but I don’t think they were ever meant to be larger, the design is iconic and the size seems right. The dial is open and at 40mm it might start looking too much like a wall clock. Good to see them.
These designs have brains, but ironically no braun… and that is the point. I like the subtle lug variation between the 2, both of which should make it wear like a wider watch. I noticed the matching date wheel with that silver finish. I was not expecting that. I agree with Miles that the size is probably where is works best.
Agreed – size is perfect. For me I always got the sense (now this is just me here – I’m weird) that watches designed this methodically in one specific genre direction were more for admiring or expressing a vision in a set style – as opposed to being a way that’s worn. I’m not sure if that makes sense or not – but I look at this and I immediately start calling out design trends and aesthetic ethos’ – where as when I see something like a seiko diver or something my first thought is that I really want to wear that on my wrist. Not sure if that makes sense or not. Regardless, it’s always just so cool seeing these watches – ironically the almost retro 80s inspired flair is refreshing.